Shopify Development
A storefront built to sell,
not just to exist
What this is
A theme off the shelf gets you trading. It rarely gets you growing — that takes a store built around your products.
I build custom Shopify storefronts: bespoke themes, product pages that answer objections before they’re raised, and a checkout journey with nothing in the way. Shopify handles payments, tax and fulfilment; the front of the store is where the work goes.
Launching a first store
Stuck on a template
Moving from another platform
What you get
A custom theme, built around your products and your margins
Custom Theme
A theme built for your catalogue rather than bent into shape from a template — with sections your team can rearrange from the Shopify editor without a developer.
Subscriptions & Bundles
Subscribe-and-save, bundles and upsells wired into the native checkout, so recurring revenue doesn’t depend on a bolt-on that breaks at the worst moment.
Conversion & Speed
Product pages that pre-answer the questions that stall a sale, and a store quick enough on a phone that nobody leaves while it loads.
Kickoff
Design
Build
Launch
4–8 wks
typical kickoff to launch
100%
native checkout — no third-party detour
Mobile-first
where most of your traffic already is
< 1 day
average reply time
FAQ
Questions you’re
probably about to ask
Do I need Shopify Plus?
Almost certainly not. Standard Shopify covers what most stores need, and the theme work is the same either way. If your volume genuinely justifies Plus, I’ll say so rather than sell it to you.
Can you migrate my existing store?
Yes — products, collections, customers and orders come across, and I’ll map the old URLs to the new ones so you don’t lose the search rankings you’ve already paid for.
What about subscriptions?
Built into the native Shopify checkout so customers manage their own plans, and you’re not paying for a separate checkout that fights the rest of the store.
Will my team be able to run it?
The theme ships as editable sections in Shopify’s own editor. Adding a product, running a campaign or rebuilding a landing page is a drag-and-drop job, not a ticket.
Do you handle the apps?
I’ll recommend the few that are worth it and build the rest natively. Every app is a monthly fee and a performance cost, so the default answer is no.
What happens after launch?
Support covers updates, new campaign pages, seasonal sections and conversion work — the store keeps getting sharper rather than freezing on launch day.