Gut Gummies needed a launch site that could match the energy of the product. We delivered a colour-drenched, scroll-happy storefront with playful motion at every turn — and a checkout that stays out of the way of the fun.
The Challenge
A bold product on a beige site
The gummies were loud, colourful and fun — the launch site had to match that energy while still converting cold traffic into first orders.
The Approach
We matched the product's energy at every scroll, then got out of the way at checkout.
- Designed a colour-drenched, scroll-happy storefront
- Layered playful motion that reacts to scroll and hover
- Kept checkout fast and out of the way of the fun
- Built on Shopify for reliable fulfilment and subscriptions
In short
Bold flavours deserve a bold website. We turned the packaging up to eleven.
The Results
Personality sold the first order; a clean checkout sealed it.
- Sold out the first production run in 11 days
- Add-to-cart rate up 35%
- 28% of orders chose subscription
Award Winning Experience Designer + Creative Developer
Bold flavours deserve a bold website. We turned the packaging up to eleven and let it run the show.
FAQ
Project questions
Does it handle subscriptions?
Yes — subscribe-and-save is built into the Shopify checkout.
Was the motion a performance problem?
No — animations are GPU-friendly and pause on reduced-motion settings.
Featured Work
Rahul Miah - Rectangle MakerAward Winning Experience Designer + Creative Developer
Hey, I’m Rahul — an award-winning experience designer and creative developer. Since 2022 I’ve been building websites that win clients, not just compliments: fast, sharp, and with just enough mischief to be remembered.