Northbeam's product had outgrown its website. We reworked the messaging, rebuilt the marketing site, and left the team with a component library they can ship new pages from — no designer required.
The Challenge
A product that outgrew its site
The platform had matured fast, but the marketing site still spoke to an earlier, smaller company. The team needed sharper messaging and a site they could extend without a designer.
The Approach
We started with the story, then built the system to tell it at scale.
- Reworked the positioning and page-level messaging for buyers, not analysts
- Rebuilt the marketing site on Next.js + Sanity
- Shipped a component library the team assembles new pages from
- Tightened the design system for consistency at scale
In short
Analytics companies love charts. Buyers love clarity. We built for the buyers.
The Results
Clarity for buyers, autonomy for the team.
- Demo requests up 48%
- New pages ship in hours, not sprints
- Homepage bounce down 22%
Award Winning Experience Designer + Creative Developer
Analytics companies love charts. Buyers love clarity. We built the site for the buyers.
FAQ
Project questions
Can the team build pages alone now?
Yes — the Sanity-powered component library lets marketing assemble pages without engineering.
Did you touch the product UI?
No — this engagement covered the marketing site and messaging only.
Featured Work
Rahul Miah - Rectangle MakerAward Winning Experience Designer + Creative Developer
Hey, I’m Rahul — an award-winning experience designer and creative developer. Since 2022 I’ve been building websites that win clients, not just compliments: fast, sharp, and with just enough mischief to be remembered.