Playhouse stages shows for children and the grown-ups they drag along. We created a site as joyful as the performances, with a what's-on calendar and a ticket flow simple enough to use with a toddler on your hip.
The Challenge
A joyful company with a joyless site
Playhouse delighted kids and parents alike, but booking tickets online was a chore that lost sales and tested patience.
The Approach
We made joy the brief and ease the benchmark.
- Created a playful identity as lively as the performances
- Designed a clear what's-on calendar parents can scan fast
- Streamlined the ticket flow to a few tap-friendly steps
- Built on Webflow so staff update showtimes themselves
In short
If a six-year-old wouldn't smile at it, it didn't make the cut.
The Results
Booking got so easy you could do it with a toddler on your hip.
- Online ticket sales up 70%
- Checkout abandonment down 40%
- Booking support emails halved
Award Winning Experience Designer + Creative Developer
If a six-year-old wouldn't smile at it, it didn't make the cut.
FAQ
Project questions
Who updates showtimes?
Box-office staff manage the calendar directly in Webflow.
Does it integrate ticketing?
Yes — the booking flow connects to their existing ticketing provider.
Featured Work
Rahul Miah - Rectangle MakerAward Winning Experience Designer + Creative Developer
Hey, I’m Rahul — an award-winning experience designer and creative developer. Since 2022 I’ve been building websites that win clients, not just compliments: fast, sharp, and with just enough mischief to be remembered.