Paper Plane plans trips in minutes, so their site had to feel just as effortless. We shipped a lightweight marketing site in three weeks, then stayed on to test, tweak, and lift conversion release after release.
The Challenge
A fast product needs a fast site
Paper Plane plans trips in minutes, so a slow, heavy marketing site sent exactly the wrong message — and they needed it live in weeks, not months.
The Approach
We optimised for speed — of the site, and of shipping it.
- Shipped a featherweight marketing site in three weeks
- Designed a clear, single-minded path to signup
- Set up ongoing A/B testing to lift conversion
- Deployed on Vercel for instant global loads
In short
Built to keep up with a startup in a hurry.
The Results
Fast to load, fast to ship, fast to improve.
- Signup conversion up 3.1× over three releases
- Largest Contentful Paint under 1.2s
- Live in 21 days from kickoff
Award Winning Experience Designer + Creative Developer
Fast to load, fast to ship, fast to change. Built to keep up with a startup in a hurry.
FAQ
Project questions
Three weeks — really?
Yes. Tight scope, a component-driven build, and daily feedback made it possible.
What happened after launch?
We stayed on to test and tune conversion release after release.
Featured Work
Rahul Miah - Rectangle MakerAward Winning Experience Designer + Creative Developer
Hey, I’m Rahul — an award-winning experience designer and creative developer. Since 2022 I’ve been building websites that win clients, not just compliments: fast, sharp, and with just enough mischief to be remembered.